6/6/2023 0 Comments 4 elements of marketing mix![]() ![]() This is what you are offering to the market. ![]() These elements are usually referred to as the 4Ps and they are Product, Price, Place, and Promotion.Īdjustments are usually made to each of these four elements until a perfect blend that adequately caters to the needs of the customers and at the same time generates optimum revenue is obtained. The marketing mixsimply refers to the planned mix of the controllable elements of a product’s marketing plan.
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